Retail

Tagging the latest retail related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... ...Read more

Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... ...Read more

Unified Commerce is the New Black

What We Mean When We Talk About Unified Commerce  The term unified commerce has come into vogue in the retail sector. But what does it mean? Some retail experts... ...Read more

How Edge Computing is Reshaping Retail

From the rise of e-commerce to Amazon Go, retail has experienced a drastic transformation in the past decade, and advancements in edge computing are expected to drive further change:... ...Read more

How a DMP can Transform Your Customer-Centric Marketing

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... ...Read more

As Consumer Shopping Behavior Shifts, Technology is Transforming Retail

In the latest blog installment, PK discusses the technological transformation in retail and e-commerce. ...Read more

Home Depot Builds Customer Loyalty Through Value-Added Experiences

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in... ...Read more

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years.... ...Read more

Amazon Go Shows That Most Retailers Still Haven’t Learned

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into... ...Read more