Retail

Si bien hemos escrito extensamente el año pasado sobre cómo los minoristas pueden sobrevivir al apocalipsis minorista, nos sentimos optimistas a medida que nos acercamos al próximo año. Las... ...Read more

Brick-and-mortar retail is struggling through massive store closures. With clients like Vans, Starbucks, Petco, and Nordstrom, PK knows how to escalate growth for leading retailers. Our retail e-book lays... ...Read more

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

Las marcas trabajan constantemente para imaginar formas nuevas e interesantes de mantener a sus clientes comprometidos, retenidos y leales en un mundo lleno de opciones y competencia por la... ...Read more

Brick-and-mortar retail is getting dissed by millennials, who increasingly prefer to shop online. With millennials representing an estimated $1.4 trillion in purchasing power, brick-and-mortar retailers can’t afford to ignore their... ...Read more

Despite increasing awareness of the power of AR, many retailers are missing out on the potential of AR by treating it as an afterthought or add-on rather than a... ...Read more

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

Nos complace anunciar hoy que Lenati, ahora PK, ha sido nombrada líder por Forrester Research Inc. en The Forrester Wave ™: Loyalty Service Providers, informe del tercer trimestre de... ...Read more

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more