Loyalty

Visión 2020: predicciones sobre el futuro del comercio minorista

Si bien hemos escrito extensamente el año pasado sobre cómo los minoristas pueden sobrevivir al apocalipsis minorista, nos sentimos optimistas a medida que nos acercamos al próximo año. Las... ...Read more

The Loyalty – Customer Experience (CX) Connection

Customer-Centric Marketing Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing. Download this article to learn more about:... ...Read more

Customer Rewards Program Earn Models [Infographic]

Customer rewards programs remain an important tactic in many loyalty marketers’ playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers,... ...Read more

A New Methodology for Predicting the ROI of a Loyalty Program

Introducing the Lenati Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more

The End of the Unsubscribe

How leading subscription services use digital engagement to keep their customers happy and renewing. Brands jumping into the world of subscription services often make the mistake of funneling a... ...Read more

Subscription Service Fatigue? Try a Digital Engagement Strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,... ...Read more

What Retail Has Learned About AR Since Pokémon Go

Despite increasing awareness of the power of AR, many retailers are missing out on the potential of AR by treating it as an afterthought or add-on rather than a... ...Read more

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

Las cinco “verdades de lealtad” que sustentan nuestro estatus como líder de lealtad

Nos complace anunciar hoy que Lenati, ahora PK, ha sido nombrada líder por Forrester Research Inc. en The Forrester Wave ™: Loyalty Service Providers, informe del tercer trimestre de... ...Read more

I Can’t Get No…Satisfaction and Loyalty

Simply put, satisfaction and loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much... ...Read more