Digital Transformation

Tagging the latest Digital Transformation related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

25 Days of EXM to Make your Days Merry and Bright

The holidays are a time for giving, so our own Pete Navarra decided to give the gift of knowledge to Sitecore users! Pete has launched 25 Days of EXM... ...Read more

Framing Stronger Hypotheses: Elaboration, Iteration, and a Mad Lib

I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific –the... ...Read more

Urgent Care Marketing: Is Convenience Everything?

When it comes to urgent care marketing, one might be tempted to believe it’s sufficient to show up on Google maps and call it a day. After all, who... ...Read more

PK Releases Utility Digital Experience Index Report

PK has released a new research report, the Utility Digital Experience (UDX) Index, which evaluates, benchmarks and spotlights best practices among public-facing utility websites. The report reviews user experience across... ...Read more

Customer-Centric Resolutions to Jump-Start Your New Year

As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... ...Read more

Everence Wins Silver Davey Award for its Website

The Everence website was recently awarded with a silver Davey Award in the category of Financial Services for Websites. Everence is a faith-based financial services organization that we partnered with to launch... ...Read more

HDX Index Wins Gold at the 2017 eHealthcare Leadership Awards

Winners of the 2017 eHealthcare Leadership Awards were announced on October 25, at a special keynote presentation at the 21st Healthcare Internet Conference in Austin, Texas. The Hospital Digital Experience... ...Read more

CX for Utilities: Embrace Digital Change to Stay Competitive

We at PK are lucky to work with a very diverse set of clients, each with unique needs, opportunities and challenges. None more so, maybe, than utilities. Increasing disruptions... ...Read more

Customer-Centricity 101: Become a Data Company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... ...Read more

Customer Insight in the Context of Your Business

Although many firms say customer-centricity is a top priority, far fewer actually gather the data needed to truly understand their customers. Yet, this insight is critical to building a... ...Read more