Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

ETL Performance Tuning: Low Hanging Fruit

This setting tells Data Services how frequently to write to the monitor log. If you are actively watching the execution of a job the monitor log...Read more. ...Read more

Three Tips for Managing Retail Data during Back-to-School Shopping Season

Big Data is helping retailers enhance insights into their customers' purchase decisions, leading to increased sales revenue in the process. ...Read more

Avoiding the pitfalls of tag management systems

For marketers wrangling multiple tracking tags or making frequent updates, tag management systems can make it much easier to master data tracking, without relying as heavily on developers. Similar... ...Read more

How a tag management system helps you track data like a boss

Imagine, if you will, a world in which you’ve just launched a brand new email marketing campaign. You’ve taken everything you learned from your A/B testing, customer surveys and... ...Read more

Breaking Down the Monolith

Typically when we think about microservices we think about breaking down the monolith. Deconstructing the large custom system into small, autonomous functionally aligned systems. But microservices can also be... ...Read more

Customer data management challenges

With customer data spread across multiple silos and complex marketing technology stacks, it can be very difficult to get a complete picture of who your customers are, what they... ...Read more

Customer Data Platforms: shiny new object or soulmate?

Love for the customer may be blooming, but as in any good love story there are conflicts along the way to a happily-ever-after. How do you make good on... ...Read more

Designing with Data Insights: An Optimization Strategy

Web analytics tools are more robust and accessible than ever before, but there is still a customer data gap, with too much data and not enough actionable insight. As a... ...Read more

Closing the Customer Data Gap

Most of us talk a good game about customer-centricity and using data (big or otherwise) to deliver personalized experiences that give customers what they need before they even ask.... ...Read more

Sitecore Engagement Analytics Objective Based Decision Making

In the last few years, we’ve heard a lot about “engagement” with respect to web visitors. For the first time in history, we’re not just interested in the fact... ...Read more