Data

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Vision 2020 Healthcare: Technology and Patients on the Cusp of the Next Decade  Over the last year, patient demand for greater personalization and easier access to healthcare has driven a shift across the entire industry. As healthcare costs skyrocket, patients are beginning to feel the pinch... ...Read more

Today’s patients have access to a greater amount of health data than ever before – and they want that data to be used for their benefit. This creates a... ...Read more

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... ...Read more

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... ...Read more

The business landscape is in a period of rapid change with new technologies continuing to flood in, but be wary of chasing fads and adding unproven tactics to your... ...Read more

PK Data Scientist Ryan Knauber goes beyond data science with his latest data visualization insights. ...Read more

PK’s latest blog from Ryan Knauber provides insight into the perils of careless data modelling and the general must-haves for effective predictive modelling. ...Read more