Customer Experience

Tagging the latest customer experience insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

Lo que queremos decir cuando hablamos de comercio unificado

El término comercio unificado se ha puesto de moda en el sector minorista, pero ¿qué significa? Algunos expertos minoristas dicen que el comercio unificado es un grupo de canales... ...Read more

Cómo diseñamos, construimos y manejamos el futuro

Hemos pasado las últimas dos décadas construyendo experiencias de extremo a extremo para las marcas más grandes del mundo, experiencias que generan resultados significativos, más rápidos y que son... ...Read more

Por qué somos expertas en momentos que importan

Después de estar en el hospital, obtener la autorización para irse a casa puede ser liberador y, a la vez, inductor de ansiedad al mismo tiempo. Lo que viene... ...Read more

What’s a Customer Experience Worth?

Building a Business Case for Customer Experience All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. The interactions that happen every time a business... ...Read more

The Loyalty – Customer Experience (CX) Connection

Customer-Centric Marketing Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing. Download this article to learn more about:... ...Read more

The New Customer Experience (CX) Toolbox

6 Research Toolsets for Building a Better Customer Connection Delivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may... ...Read more

Integrating Customer Experience & Customer Loyalty

Part One: Building a Customer-Centric Organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated.... ...Read more

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

PK Recognized as a Leader in 2019 Loyalty Service Providers Report by Independent Research Firm

PK receives second highest ranking in the current offering category (July 15, 2019) — PK, the strategy and design division of PK, has been named a leader by Forrester Research Inc. in... ...Read more