Customer Engagement

The Ultimate Guide to Customer Engagement

The Omni-Channel Strategy that Leading Companies Use to Drive Reach, Retention, and Revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more

Customer-Centricity Q&A: Driving a Top-Down Plan

An interview with Clay Walton-House, Customer Retention and Loyalty Lead, on customer-centricity Originally published on Colloquy.com Many organizations have tackled customer-centricity with varying degrees of success. To effectively establish... ...Read more

If Apple Can Sell on Amazon – So Can You

Recently PK has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand... ...Read more

You’ve Got a Content Marketing Strategy. So What’s Your Plan To Build Content With Purpose?

Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented... ...Read more

Ten Guiding Principles For Better Customer Experience

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... ...Read more