Customer Data Platforms

Las cinco “verdades de lealtad” que sustentan nuestro estatus como líder de lealtad

Nos complace anunciar hoy que Lenati, ahora PK, ha sido nombrada líder por Forrester Research Inc. en The Forrester Wave ™: Loyalty Service Providers, informe del tercer trimestre de... ...Read more

Martech West and the Rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Unified Commerce is the New Black

What We Mean When We Talk About Unified Commerce  The term unified commerce has come into vogue in the retail sector. But what does it mean? Some retail experts... ...Read more

Customer data management challenges

With customer data spread across multiple silos and complex marketing technology stacks, it can be very difficult to get a complete picture of who your customers are, what they... ...Read more

Customer Data Platforms: shiny new object or soulmate?

Love for the customer may be blooming, but as in any good love story there are conflicts along the way to a happily-ever-after. How do you make good on... ...Read more