Analytics

ProKarma posts featuring the latest News, Events, Blogs and more connecting you with the latest Analytics insights. Obtain valuable insights from ProKarma and our talented employees and begin optimizing your organization today.

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

The Habits Behind a Highly Successful Loyalty Program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... ...Read more

Cloudy with a Chance of Shopping

Retail forecasting in the age of big data  As brick-and-mortar stores experience increasingly trying times, the need to better predict consumer behavior has taken on new meaning. The rise of artificial... ...Read more

Vision 2020 Retail: The mall’s rebirth

Indoor analytics provides a new opportunity for mall and department store growth Two decades ago, the shopping mall was the hub of public life. Anchored by brand-name department stores... ...Read more

Ghosts of Retail Past

What Sears has to tell us about customer experience While we’ve been hearing about brick-and-mortar stores being on the ropes for a decade, the number of major retailers that closed over the... ...Read more

How FHIR and Microservices Can Solve the Challenge of Fragmented Care

Reducing Unnecessary Emergency Room Visits through Patient Engagement and Data Analytics Americans invented fast food, overnight shipping, meal kit services and the 24-hour convenience store — we want everything... ...Read more

Informing Better Business Decisions with Analytics

Analytics provide insights that add operational value to any industry. In today’s global business community, the volume and complexity of customer and company data is continuously expanding. The prevalence... ...Read more

Better Personalization Through Technology: Marketing Trends

Increasing consumer demands are keeping marketers on their toes. Companies with a customer-centric strategy must be ready to provide next-level service, even before consumers know they want it. And... ...Read more

Data Deliverables: The Importance of Creating Visual Impact

We’ve all seen them: uninspiring, black and white reports, positively crammed full of data. If they include a PivotTable or two, consider yourself lucky. These data deliverables usually contain... ...Read more