Let’s Get Phygital: Customer Experience (CX) in an Omnichannel Universe
Ten Ways to Connect with Customers in an Omnichannel Universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... ...Read more
A New Methodology for Predicting the ROI of a Loyalty Program
Introducing the Lenati Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more
Should Account-Based Marketing be a Part of Your Broader Marketing Strategy?
A Guide for B2B Enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... ...Read more