Percepciones

Las últimas ideas publicadas por el equipo de PK. Obtenga información valiosa para optimizar su organización hoy.

Get Ahead of the Curve with Digital Accessibility

It’s 2019. The Americans with Disabilities Act has been on the books for almost twenty years, the internet has been mainstream for a quarter century, and mobile devices have... ...Read more

Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... ...Read more

How to Use AI to Circumvent Hospital Readmissions and Improve Patient and Business Outcomes

Patient readmission presents a substantial financial burden to healthcare systems. As value-based reimbursement models replace fee-for-service payments, especially Medicare, indicators of patient readmission (e.g. low-quality care) significantly impact hospital... ...Read more

Martech West and the Rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more

Reducing Call Volume While Maintaining C-SAT: No Joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Turn Down the Heat in an Ice Storm? When Hell Freezes Over

It was cold; really cold. I know because I was there. The end of January can be a dicey time of year in a regular Midwestern winter, but we... ...Read more

SEC Analysis Determines How Customers Buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Using Habit Formation to Create a Successful Loyalty Program

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer... ...Read more

How FHIR and Microservices Can Solve the Challenge of Fragmented Care

Reducing Unnecessary Emergency Room Visits through Patient Engagement and Data Analytics Americans invented fast food, overnight shipping, meal kit services and the 24-hour convenience store — we want everything... ...Read more

Non-staffed clinics and pharmacies get test run in China

Ping An is China’s second-largest life and property & casualty insurer. In the next sixty days, they plan to open 1,000 non-staffed clinics. This is just two months from the debut... ...Read more