Autor: Martin Mehalchin

The Retail Revolution: It’s Not Just About the Customer Experience

I’ve been pointing out the trend toward blended physical/digital (“phygital”) retail experiences for several years now. The momentum around this continues to grow as born-online brands like Nasty Gal... ...Read more

How Close are Retailers to Personalization?

Originally published on RetailWire.com Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she... ...Read more

3 Ways Mobile is Enabling Omnichannel Retail

PK's Retail Management & Customer Experience Practice Lead, Martin Mehalchin, was featured in a guest blog on the Solution Providers for Retail website  regarding mobile's impact to the retail omnichannel... ...Read more

Price Transparency: How to Address the Paradigm Shift in Retail

In Parts I and II of this series, we discussed why price transparency is of increasing importance for retailers and identified common pitfalls for retailers to avoid as they respond... ...Read more

Price Transparency: How to Address the Paradigm Shift in Retail

In Part I, we explained why price transparency is important and argued for alignment of prices across channels.  In Part II we discuss common pitfalls that retailers should avoid as they... ...Read more

Price Transparency: How to Address the Paradigm Shift in Retail

In the kickoff to our series on the price transparency phenomenon we look at what price transparency is and why it matters and argue that the time has come... ...Read more