The Ultimate Guide to Customer Engagement
The Omni-Channel Strategy that Leading Companies Use to Drive Reach, Retention, and Revenue.
In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when to engage with brands. So how do we look beyond stand-alone brand experiences to create meaningful, ongoing engagement that customers will want to seek out and maintain on their own?
This is your customer engagement toolkit—a comprehensive starting point in developing the right omni-channel engagement strategy for your company:
Part One – Why Customer Engagement Matters
Part Two – The Customer Engagement Ladder
Part Three – How to Develop Your Engagement Strategy:
Engagement Strategy Design
Omni-channel Engagement Tactics
Pilot and Scale
Measure and Manage