The New Customer Experience (CX) Toolbox

6 Research Toolsets for Building a Better Customer Connection

Delivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may be a CX team’s goal. But “good” is in the mind of the customer. To understand the above question takes a great deal of insight, and requires focus on both the personal and the contextual. To help answer this question, PK’s CX team works with an arsenal of research tools, which we divide into six tool sets based on their function, to generate insights about customers as they interact with brands in the real world.

Download this article to learn more about:

• How to identify pain points in a customer’s journey
• The six toolsets in the CX toolbox
• Data visualization of customer patterns in a physical environment