The Loyalty – Customer Experience (CX) Connection

Customer-Centric Marketing

Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing.

Download this article to learn more about:

• How customer experience is tied to long-term customer retention
• Removing internal silos between customer loyalty and customer experience departments
• Assessing the company’s engagement model across customer loyalty programs and the customer experiences
• Building an integrated customer loyalty and customer-focused approach