POSTED : noviembre 4, 2019
BY : Lou Powell

Digital transformation has been pivotal to General Electric’s (GE) corporate strategy for years. The company first announced its Predix industrial software platform in 2013 and has since positioned itself as a “digital industrial” company. Though GE started to cover ground toward its digital transformation goals and began generating revenue from the Predix platform, the company ultimately failed to drive an organization-wide evolution. Decisions about what technology to implement were made by individual business units, and the GE Digital arm was tasked with turning a profit quickly rather than with a focus on meeting customer needs. The result: The departure of its CEO last year and the decline of its stock value from $250 billion in 2015 to $90 billion in 2019.

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