What Retail Has Learned About AR Since Pokémon Go

Despite increasing awareness of the power of AR, many retailers are missing out on the potential of AR by treating it as an afterthought or add-on rather than a focal point of development of their own apps. Gartner estimates that by 2020, 100 million consumers will shop using AR. With AR poised to take a stale brick-and-mortar customer experience and transform it into a gamified, omnichannel shopping spree, increased foot traffic is only the beginning.

To read more, check out the published article in Street Fight Magazine.