Putting the Pieces Together: Tips for Connecting Fragmented Data
Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer data.
To read more, check out the original article at Total Retail.Etiquetas: Business Intelligence, consumer data platform, Customer Experience, Digital, martech, omnichannel, Open Data Initiative, Retail