PK to Lead MarTech Workshop
PK is looking forward to leading a workshop at the MarTech Conference from October 1st to the 3rd in Boston. MarTech Conference is designed to help you discover, learn, and connect with others passionate about the challenges of modern marketing. Attendees will leave with best practices and relevant case studies from senior marketers and experts in Marketing Technology.
Kirk Johnson, Partner at PK, will be presenting on “Solving Human Problems: A Case for Martech and Design Thinking,” on Tuesday at 2:30 P.M. in the Management Break-out Session.
This session will walk through real-life applications in design thinking (powerful mindset, repeatable process, specific tools), giving the audience a “hands-on learning” in design thinking (and design doing) style.
Johnson brings nearly 20 years of experience as a consultant and executive helping clients design and improve their digital marketing experience and improve their acquisition and retention efforts.
Attendees will get a deeper understanding of how design thinking can become a driver growth in the “experience economy” and dive into real client case studies.
About the Author
Liam O’Connor is a Principal at Lenati where he leads the Customer Acquisition Team. He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. Liam partners with senior executives and their teams to implement integrated marketing and sales models, accelerating profitable growth through data-driven strategies and technology-enabled programs. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone. Liam also founded and ran a small marketing agency in Europe.