Loyalty360 Expo Highlights and Looking Forward to CRMC
Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights:
- On Tuesday Vans and PK took the stage to present on Van’s new program, Vans Family. Sharing how Vans’ deep understanding of its own culture and history provided a platform to launch their loyalty program, which has resulted in incredible market demand since launch.
- Partner at PK, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty. Mehalchin shared insights on the strategic role personalization plays in the modern loyalty marketing context. Exploring how leading companies build responsive, dynamic experiences as part of an integrated strategy to nurture customer loyalty.
- The most exciting moment of the conference was taking home two awards for PK. We were honored to have been presented with the 360 Vendor Gold Award and selected as one of the Loyalty360 Top Ten Agencies.
While Loyalty360 Expo is now all wrapped up, we’re looking forward to CRMC starting tomorrow in Chicago. We’re excited to connect with retailers and learn more about CRM strategies, ideas and challenges.
Most exciting will be the opportunity for Vice President of CRM, Digital, and Marketing Analytics at DSW Julie Roy and myself to share about DSW’s new data-driven loyalty program.
In 2017 DSW announced a new brand mission: We inspire self-expression. We will share the insights and strategy behind key initiatives including the recent relaunch of DSW VIP loyalty program, advanced personalization, and new services and in-store experiences that deepen the customer relationship and give the customer reasons to come to DSW that go beyond shopping.
We’ll be presenting at 10:30 a.m. on Friday June 8th in the grand ballroom, so be sure to stop by to learn more about this innovative program.