Loyalty360 Expo Highlights and Looking Forward to CRMC
POSTED : junio 5, 2018
BY : Clay Walton-House

Last week PK wrapped up our time in Florida at Loyalty360 Expo 2018. It was great to connect with clients and industry leaders. Here are a few highlights:

  • On Tuesday Vans and PK took the stage to present on Van’s new program, Vans Family. Sharing how Vans’ deep understanding of its own culture and history provided a platform to launch their loyalty program, which has resulted in incredible market demand since launch.
  • Partner at PK, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty. Mehalchin shared insights on the strategic role personalization plays in the modern loyalty marketing context. Exploring how leading companies build responsive, dynamic experiences as part of an integrated strategy to nurture customer loyalty.
  • The most exciting moment of the conference was taking home two awards for PK. We were honored to have been presented with the 360 Vendor Gold Award and selected as one of the Loyalty360 Top Ten Agencies.

While Loyalty360 Expo is now all wrapped up, we’re looking forward to CRMC starting tomorrow in Chicago. We’re excited to connect with retailers and learn more about CRM strategies, ideas and challenges.

Most exciting will be the opportunity for Vice President of CRM, Digital, and Marketing Analytics at DSW Julie Roy and myself to share about DSW’s new data-driven loyalty program.

In 2017 DSW announced a new brand mission: We inspire self-expression. We will share the insights and strategy behind key initiatives including the recent relaunch of DSW VIP loyalty program, advanced personalization, and new services and in-store experiences that deepen the customer relationship and give the customer reasons to come to DSW that go beyond shopping.

We’ll be presenting at 10:30 a.m. on Friday June 8th in the grand ballroom, so be sure to stop by to learn more about this innovative program.

About the Author

A picture of Clay Walton-HouseClay Walton-House is a Principal at Lenati and leads our Customer Retention and Loyalty Team. Clay helps Fortune 500 companies create and implement new and interesting customer engagement strategies that accelerate growth and build loyalty. His expertise lies in understanding consumer behavior and translating it into actionable customer insights. Clay has a proven track record of successful program design & optimization and CRM operations, helping uncover ways to build retention and loyalty strategies into a company’s broader business model. Clay has worked with clients across both B2B and consumer industries including telecom, high-tech, retail, travel, hospitality and entertainment. Past clients include Hilton, Nordstrom, Microsoft, Expedia, T-Mobile and Adobe Systems.

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