Making the Right MarTech Bets: An Infographic
As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy marketing technology leaders, which can feel both empowering and overwhelming.
With over 3,800 solutions documented, many marketers struggle to understand how to make the right MarTech investments for their organization.
The path to MarTech success starts with the right strategy, which includes the right selection of solutions, executive buy-in, talent, and building for agility.
The infographic below illustrates how leading marketing executives have executed MarTech strategy effectively and provides guidance for you as you move down the path of successful adoption.
Note: This infographic is a compilation of research conducted by PK.com and Chiefmartec.com. For more detailed research findings, download “Marketing Technology as a Strategic Asset.”