New Research Benchmarks Best Practices for Hospital Websites

• Identify trends and best practices for digital engagement.
• Uncover emerging digital practices that hospitals are adopting.
• Prioritize digital investments and patient experience initiatives.

“The role of digital engagement has fundamentally changed inside healthcare, requiring a shift from building one-off websites and applications to creating connected patient-focused experiences,” said Jeff Cram, chief strategy officer at PK. “This is challenging for many hospitals who haven’t yet established the digital competencies and culture necessary to make the turn.”

Although websites are only one point of contact on a continuum of digital patient care, there are several factors that make the report’s focus on public websites particularly valuable. For example, hospital websites are a meaningful part of the overall patient experience, as more than 80% of patients use them to select and plan for care.

“We view the hospital’s website as the first step in a digitally-enabled patient experience,” said Patrick O’Hare, CIO of Spectrum Health. “Patients should have one journey of care which incorporates everything we do.”