How to Manage MarTech: Interview by Scott Brinker of Chiefmartec
POSTED : septiembre 12, 2016
BY : Liam O'Connor

Over the past several months, Scott Brinker of Chiefmartec and PK collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage MarTech in their organizations.

Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn:

  • How do they decide which MarTech bets to make?
  • As they make those bets, how do they maximize their value?
  • How do they recruit, hire, and nurture the right team?
  • How do they drive innovation and stay in front of what’s next?

About the Author

A picture of Liam O'ConnorLiam O’Connor is a Principal at PK where he leads the Customer Acquisition Team. He has over 17 years of management consulting experience leading major marketing and sales transformation initiatives and technology-enabled solutions to accelerate growth with Fortune 500 clients across industries.

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