How to Manage MarTech: Interview by Scott Brinker of Chiefmartec
Over the past several months, Scott Brinker of Chiefmartec and PK collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage MarTech in their organizations.
Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn:
- How do they decide which MarTech bets to make?
- As they make those bets, how do they maximize their value?
- How do they recruit, hire, and nurture the right team?
- How do they drive innovation and stay in front of what’s next?